Human Resources Essay

Human resources involves a wide variety of activities related to the arrangement and implementation of organisational policies, the requirement of opportunities for monitoring, evaluation and change and the application of resources to the fulfilment of organisational ends. Aspects of ‘people management’ include: * The recruitment, retention and dismissal of staff. * The training, development and promotion of staff. * Liaison with employee organisations and trade unions. These are areas with which the human resources staff is involved. The overall purpose of the human resources function can for that reason be identified as: * To attract and retain good high-quality staff. * To ensure that the organisation operates within the law in relation to employment and health and safety. The Philip Markham organisation believes they will not be successful if they do not have the commitment of all staff and intend to look after all their employee’s needs through the functions of the human resources department. Finance The overall contribution of the finance function can be grouped in to three main areas: > Preparing accounts. > Preparing wages and salaries. > Obtaining capital and resources. Philip Markham employs ten members of staff in the finance department. The department makes sure internal customers receive the money they are owed and customers pay their bills. To keep control of finances the organisation allocates different department budgets and expects them to keep to there planned levels income and expenditure. Finance also has the task of preparing all the accounts each year so that they comply with legal responsibilities to the Inland Revenue. They also complete VAT returns to HM Customs and Excise. Pete Martin the management accountant at Philip Markham is responsible for checking that production levels and sales are on target. He advises all internal customers who are the directors, about the current financial health of the organisation on a weekly basis. An additional responsibility for the finance function is advising the organisation about more money for the purpose of expansion to buy raw materials or expensive equipment so it can remain competitive obtaining extra finance, called CAPITAL at the best rates possible. Production The contribution production makes to the overall business is to make a product and provide a service. The core function of the production department is to obtain the resources required by the organisation and transform those into a product. The production function is also concerned with organising the resources to produce the goods and service in the most appropriate way. Philip Markham carry out three different operations in their production department, these are as follows: > Purchasing > Manufacturing > Despatch The layout of the production area has been designed to maximise the flow of materials when producing the shirts from cutting to finishing. The cutting area is near to the stores so that materials can be transported the minimum distance. Quality control is extremely important to Philip Markham and each team cutters, machinists and finishers is responsible for ensuring that quality is right at every stage of the process. The shirts and ties pass to the packing department, which is part of despatch. All items are boxed and labelled and goods linked to the correct paperwork and the dispatchers that each box includes the correct delivery note and advice note for the haulier. Also part of the production function is purchasing staff and the designers. Purchasing is responsible for obtaining the best quality fabrics at the best prices and making sure all raw materials are delivered on time. Sales and Marketing The contribution sales and marketing makes to the overall business is to identify what the customer needs and providing it. The activities of sales and marketing include: > Market research – to find out what customer’s need and customer opinions on proposed and existing products or services. > Promotion – to inform the customers that their particular organisation can fulfil these needs. > Sales – to provide the goods or service the customer thinks he or she needs. The contribution of sales and marketing is vital in that it directly influences the number of sales that are made and as a result the profitability of the company. Each functional area operates to support the business aims and objectives and a range of activities goes on in each one. How the functional areas interact with one another is important. For an organisation to be efficient and effective there must be links between the people who work in different functional areas, especially when their activities overlap. Philip Markham is aiming to set up an e-commerce site to sell classic menswear and their objective is to be the leading British supplier of this type of clothing on the Internet within the next two years and double sales home and abroad within the same period. In order to achieve such a particular set of aims and objectives the organisation will need the support of a representative from finance, production and sales and marketing. The finance representative can present all the facts and figures that need to be considered when exploring this venture. The overall budget set-aside for web-page development and marketing is à ¯Ã‚ ¿Ã‚ ½80,000 in the first year. Tina the financial manager believes this is generous given the financial position of the company. She believes it will be vital to control costs of setting up this new venture and to focus on those products that will bring in the most profit for the company. Her key consideration is that the site should be secure (identified by a padlock symbol), as payments will be made over the Internet. She has also advised that because VAT regulations differ, a separate order form would need to be completed by purchasers from abroad. The site would have to have a communications link with finance as all payments must be logged, collected and recorded by finance before orders are fulfilled by dispatch. Finance would have to notify dispatch when payments had been received. Only then can goods can be sent. The production representatives Tariq Choudrey (Production Director) and Marsha Webb (Manufacturing Manager) have concerns about the Internet site. Marsha believes there is a limit as to how much production rates can increase to meet additional orders without sacrificing quality. Details which need to be addressed are as follows: > The cutting tables – new tables have been requested for two years. They are essential if orders increase at a cost of à ¯Ã‚ ¿Ã‚ ½15,000 each. > The eleven sewers produce on average five shirts a day each. The maximum which can be produced without additional staff is seven unless quality is sacrificed. > The three finishers spend a lot of time on special orders. More staff will be needed in this area unless the website only allows for ‘standard orders’. > The despatch manager advises unless more mechanisation is introduced more staff will be needed if orders have to be completed quickly. > It would be easier to sell knitwear and overcoats on the website most of which are supplied by other companies. However the suppliers of knitwear and overcoats would need at least two months notice if the volume of orders were going to increase substantially. The manufacturing manager supports the overall ideas but stresses it is absolutely no use trying to sell goods which cannot be produced in a reasonable time period as this would do more harm than good to the company’s reputation. Production need to be involved in the communication process at all times unless they are fully aware of what is happening at all times there wont be any goods to sell. The sales and marketing function are excited by this new venture. Jade Marsh (sales and marketing director) would like to see the task of setting the website given to a professional web development firm who are likely to charge à ¯Ã‚ ¿Ã‚ ½40,000 to à ¯Ã‚ ¿Ã‚ ½50,000 for a site with multi-media images. This will be vital to show the type of fabric that can be selected, the colour and the designs especially for the ties. The site must be user-friendly quick to access and use and that it can cope with a large number of ‘hits’ without crashing. She believes the key date for it to be finalised is September, so that the company can benefit from Christmas orders. In order for the site to be marketed it will cost money, it must be registered with good search engines. She would like to have special offers to tempt visitors to return again. All stationary must be reprinted to include the website address. During the first year the site needs advertising as widely as possible. The sales and marketing director believes that the e-commerce should be located in marketing (as it is a method of selling goods). Ideally she would like two more staff, one to join the mail-order team and be responsible for Internet orders and another to join customer services in case there are any problems with goods sold over the Internet. She believes this would minimise communication problems as all sales will be controlled in one area. She estimates that the company could sell 200,000 shirts and 150,000 ties if a good job of setting up and marketing the website was accomplished. The human resources function is concerned about three main aspects. > Where the website operations will be controlled. > How the website will be developed. Kim Fields the administration and IT service manager believes she should have control of website operations as she is IT manager especially as computer staff are responsible to her. She believes maintenance of the site will be crucial, it is important to set it up fairly quickly and then it can expand. Kim considers the most sensible route for website development would be to hire their own multi-media web developer to set up the page and sub-contract specialist parts to an outside firm if needed. In addition a programme/copywriter would be needed. The software and other associated costs would be about à ¯Ã‚ ¿Ã‚ ½10,000. Having these staff would mean that the website could be continually updated in house. Keith is concerned about the effect on staff, he is anxious that the mail-order clerks should be trained to be able to print off and process orders arriving through the website as well as carrying out their current job. He thinks they will need extra help at busy periods such as Christmas. If the website is to be successful than eventually another member of staff may be required. He believes it to be more sensible to move this group of staff to the HR/Admin department so there would be better communications with the computer staff. Keith considers any communication problems during planning the stages can be solved by regular meetings between the IT and sales staff. Finance will also need to be included. Philip Markham has always aimed to produce menswear of excellent quality at affordable prices. The fabric used for shirts is of highest quality and designers aim to produce new designs each year. The functional areas which relates to these aims is the production department, finance department, human resources and sales and marketing. The first action to take would be in human resources the company needs to recruit the best people for the job including cutters, machinists, and finishers and look after them whilst they work. The finance function make sure that a budget is maintained when buying materials, paying wages and embarking in market research when embarking on achieving these particular aims. The finance function can give up-to-date information on the level of expenditure at any time. The production function uphold quality control at Philip Markham ands each team cutters, machinists and finishers is responsible for ensuring that quality is right at every stage of the process. Production is responsible for obtaining the best quality fabrics at the best prices and making sure all raw materials are delivered on time Human resources relates to these aims because their function is to recruit and train staff to meet all customer needs in relation to providing a service. The function incorporates company policy to treat employees fairly and equally in all aspects relating to their employment. A content workforce will achieve a friendly atmosphere and staff are keen to help consumers as well as each other.

Digital Fortress Chapter 48

â€Å"What?† Midge sputtered in disbelief. â€Å"Strathmore claims our data is wrong?† Brinkerhoff nodded and hung up the phone. â€Å"Strathmore denied that TRANSLTR's been stuck on one file for eighteen hours?† â€Å"He was quite pleasant about the whole thing.† Brinkerhoff beamed, pleased with himself for surviving the phone call. â€Å"He assured me TRANSLTR was working fine. Said it was breaking codes every six minutes even as we speak. Thanked me for checking up on him.† â€Å"He's lying,† Midge snapped. â€Å"I've been running these Crypto stats for two years. The data is never wrong.† â€Å"First time for everything,† he said casually. She shot him a disapproving look. â€Å"I run all data twice.† â€Å"Well†¦ you know what they say about computers. When they screw up, at least they're consistent about it.† Midge spun and faced him. â€Å"This isn't funny, Chad! The DDO just told a blatant lie to the director's office. I want to know why!† Brinkerhoff suddenly wished he hadn't called her back in. Strathmore's phone call had set her off. Ever since Skipjack, whenever Midge had a sense that something suspicious was going on, she made an eerie transition from flirt to fiend. There was no stopping her until she sorted it out. â€Å"Midge, it is possible our data is off,† Brinkerhoff said firmly. â€Å"I mean, think about it-a file that ties up TRANSLTR for eighteen hours? It's unheard of. Go home. It's late.† She gave him a haughty look and tossed the report on the counter. â€Å"I trust the data. Instinct says it's right.† Brinkerhoff frowned. Not even the director questioned Midge Milken's instincts anymore-she had an uncanny habit of always being right. â€Å"Something's up,† she declared. â€Å"And I intend to find out what it is.†

Making a killing

In an unfortunate event Blackwater guards killed three civilians of Baghdad who were mistaken as terrorists. What is in the scenario is the strong reaction of the new Iraqi government. The next 24 hours saw the process of deportment of the troop. It was reported that there was indiscriminate shooting and this is completely an unfathomable error. According to Prime Minister Nuri al-Maliki this was a complete criminal act. However there are many allegations against Blackwater and it is believed that they smuggle arms into Iraq. There is enough trouble in the region and it can well be stated that further problems can be avoided to restore peace in the region. (Scahill, 1) It can be remembered that each of the wars included major and minor battles.   They had varying and distinct reasons behind them.   Allies and foes were distinctly different in each case. Each of the wars had a level of analysis.   These levels were individual state, and system.   The levels of war analysis form a hierarchy.   The responsibilities of the hierarchy rely on the scale and nature of the operation. The individual level of analysis in war includes a basic idea of how human traits cause many of the social outcomes in historical instances, including war and peace. From the perspective of sociology it can be stated that there are variations of this idea as listed in a paper written by Wade L. Huntley, Ph.D. titled Causes of War and Paths to Peace written in May of 2004. Those variations include: basic human nature, varying features of human nature and both perception and misperception. His considerations behind this would include that in factoring basic human nature, people are basically aggressive, loving, greedy and fearful and so forth. People would be of all sorts of types, some aggressive, others peaceful, greedy or generous. Perception and misperception can result as bad decisions are made, especially in times of stress, which continually exemplifies the limits of human understanding of more than just human nature. The incident in Iraq, as depicted by Scahill is basically a view that was conducted from the US point of view the views or the sociological parameters of the residents of Iraq are fundamentally overlooked in the article. (King, 145-7) It can well be stated that some analysts argue that democracy in the Middle East will elevate Islamists, including radicals, who will use democratic institutions to gain power but then implement their autocratic agenda. Democracy can also lead to instability. In short, things may get worse before they get better, which may be bad news for the US. Many however believe that in the long run increased democratic governance or the break up of static autocracies will lead to a better outcome than the status quo even if the emerging governments initially oppose U.S. policies. Some furthermore argue that any type of somewhat democratic government would find more common ground with the U.S. than the existing ones even if rapprochement was gradual and difficult. But from the point of view of an Iraqi it can be stated that independence is all that is relevant and it can be mentioned that Scahill was unable to relate himself to this consequence. Traditional security policy emphasizes military means for reducing the risks of war and for prevailing if deterrence fails. Human security’s proponents, while not eschewing the use of force, have focused to a much greater degree on non-coercive approaches. These range from preventive diplomacy, conflict management and post–conflict peace building, to addressing the root causes of conflict by building state capacity and promoting equitable economic development.   The new dimensions of human security are well outlined by the United Nations Development Program in their Human Development Report of 1994. (Lamb, 288-9) Human Security has always been at issue in some format or another. You see it in the methods employed during peacetime and during war time. The methodology utilized might in fact be different from generation to generation, but the concept itself has hardly managed to evolve into something other than what its basics stem from. The pursuits of life and liberty, happiness and peace have been a part of the psyche of humanity since the beginnings of human existence and it would have been much better if the article had developed on these principals. Keeping in mind the developments in Iraq the only solution the USA is left with is one that most people connected to the White House consider absolute anathema. But the truth remains that a military ‘solution’ to the issue is no solution at all but rather a spiralling tunnel leading to a thousand other issues, all of which are far too dangerous to be contemplated. So what can USA do? Well, for starters it can seriously rethink some of its recent policies and shift its focus from military attack to some old fashioned diplomacy instead. But while that sounds simple enough for Washington it is a job unparalleled in its difficulty and, if present indications are anything to go by then, something that is hardly likely to happen and Scahill as a journalist must keep his position as humane and compassionate as possible in this context. Works Cited: Scahill, Jeremy; Making a Killing; The Nation; October 15, 2007 issue; September 27, 2007; retrieved on 24.11.2007 King, Herbert. Middle East Today Vol. IV Plymouth: HBT & Brooks Ltd. 2005 Lamb, Davis. Cult to Culture: The Development of Civilization on the Strategic Strata. Wellington

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Pizza Pan Business Plan Essay P ? ? ? ? izza Pan is an Australian Company, has developed two new styles of frozen pizza that is lite-cheese, single size whole meal pizza and a jumbo, topping-plus pizza. Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. As a marketing manager, we are required to: To outline possible marketing goal for Pizza Pan in promoting these new products. To identify and analyses target markets for these two products. To develop a marketing mix for ONE of these product. To develop an appropriate competitive marketing strategies for Pizza Pan ? In order to outline possible marketing goal for Pizza Pan in promoting these new products. So fast food is one of the worlds largest growing food types. As such Pizza Pan is also one of the well known companies in frozen pizza. This has currently developed two new styles of frozen Pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. As all of us knew, Malaysia which is a multicultural country which populate by more than 2. 8 million people and they loves experiencing new products and specially food and this country surrounded by hyper-competitors, yet Pizza Pan is considering undertaking a promotional campaign to market these new varieties in Malaysia. Obviously in order to promote these products effectively and efficiently the company needs planning ahead the marketing goals and strategies. Since Malaysia population was 28,728,607 during July 2012. Meanwhile there are 28,728,607 people on Malaysia, out of 29. 6% of Malaysian was 0-14 years old; 65.4% who are in 15-64 years old and there are also over 5% of Malaysian are 65 years old and above. Refer to the index shown; we had decided the goal of Pizza Pan is within one year 80% of Malaysian will get know Pizza Pan. We set the goal at 80%, there are 29. 6% of people are 0 to 14 years old in Malaysia let ignore the baby so we minus out 15 % on the group of age in 0 to 14 year olds so it will be 14. 6% of people who are in 9 to 14 years old. When added up with the group who are in 15 to 64 years old, 65. 4% + 14. 6% there are 80%. Now 80% of Malaysian there are all who can have Pizza or who love Pizza. It’s because baby who just born will not able to enjoy Pizza Pan and People Who over 65 years old will not like fast food or less although when they are young they like to have it. So we decided to minus out this two group therefore Pizza Pan has specific segments to achieve. Then, another goal would be associative in promoting these new Pan Pizza. One of it is to become the market share leader of frozen pizza products amongst its other competitors. Due to that creating customers awareness is also another important goal in promoting these new products. Whereby the company is aiming of rising up to 80% awareness towards these products and beat the rest of the competitors. In simple word, Pizza Pan Company also aims in retaining new customers into long term customers. With this, sales of the new product can be increased due to excellent brand image, attractive advertisement, showing the temptation to eat the product which has been positioned in consumers mind and their willingness to spend the money or experience new products on how creativity of the product can meet their satisfaction comparing to the standards favor of frozen pizza. In brief, we expect customers be aware of these new products in the market. For instance, during the first promotional period of these products, we are targeting the sales of RM2 billion for the frozen pizzas with low price strategy to gain the market share during the growth of life-cycle. In addition achieving true and loyalty customers towards the products is also our objective. In order to be first among equals in a category, the company needs to be more innovative by designing more alternatives selection for consumers. Besides, the company needs to promote the category brand first after only individual brand. Due to promoting frozen pizza it has an advantage like promotional saying â€Å"let frozen pizza refresh you today†, â€Å"Eat fresh anytime frozen pizza†, â€Å"Instant pizza, frozen pizza† â€Å"Ready to eat any time† etc†¦. ? In order to identify and analyses target markets for these two pizza products target markets for Pizza Pan Company are demographic, geographical, psychographic and behavioral. The company is intending to promote the two new products into the selected target markets. This would be metropolitan cities such as Kuala Lumpur, Johor Bahru, Selangor, Penang etc†¦ From the demographic market point of views, Pizza Pan Company is targeting for the highest expiation of consumers which are between 18 to 48 years of age and the expiation is starting to drop at the starting ages of 49 for the people. Besides, the company is not fixing the gender of consumers of selecting the products. Demographic speaking, the company is targeting for the single and married people who are like main customer for the company. It can be easy for the people who are individuals or even working marriage couples who are likelihood to consume frozen pizza and having busy life style and have to prepare meals for themselves. So it’s time consuming and full satisfaction for busy people. Moreover it will also ease the burdens of parent as even children can prepare their own meals in a very safe way. Not only income and occupation of consumers are included in the demographic market. For example, a person who is holding the high-position in the rapid changing world, can means he/she is high income earner who has to responsible with amount of workloads through working against its time. Hence, they are encountering frozen pizza is fast food and best convenient option for them to work through their days. Besides, the company is targeting for the Englisheducated students who are more likely to follow the western style by consuming frozen pizza as their priority frequent meal whereas Chinese -educated students are preferred in consuming flour products as their elementary needs such as rice. Since Malaysia is multicultural country and comprising of variety race with different religion. Therefore, Pizza Pan Company is taking into consideration of religion respects as their target market. As a result, two new frozen pizzas are promoting but restricting with no pork contents, namely Halal in order to be available for Malaysian consumers. Also, the young generation has becoming the target market to focus on nowadays. Owing to the lack of responsibilities that teenagers have and the lack of home cooked meals whiles home alone, along with current trends of impatience youngsters that everything must be simple and fast, thus frozen pizza is a quick alternative for meal. The geographical target market for the company is Malaysia. The company is targeting for the metropolitan such as Kuala Lumpur which is the capital of Malaysia and Penang as the second high population area. Johor Bahru with high population and the people who works in Singapore, so basically they don’t have time to cook or even eat outside food. However, the company would only develop the two new products to other urban area and rural area when the company’s see some progress or growth in economic situation. Besides that, it is also due to the reason that rural area people spending power is dependable on their own economic growth. This is generated in a traditional way for many decades instead of spending on a new product. Moreover, the new products are available in shopping malls, grocery shops and even schools. Another target markets owing to psychographic is individuals who value their health and diet. They are those who have a fast-paced life and dont seem to have much time on their hands. They are those who find it difficult to fit in something health for lunch as anything that is fast is fast-food. For example, frozen pizza is quick, easy and delicious at the same time can have for lunch. The home oriented is the people who are willingly to stay in the house rather than hanging out for their lunch or dinner. Besides, target market to focus on for Pizza Pan is all social class can enjoy the frozen pizza as it is economical for everyone. With the outgoing and energetic personality individuals are on the list of target market because they might curious to come across of how delicious a new frozen pizza can be. The target markets for behavioral segmentations are benefits, usage status and attitude towards product. Attitude towards product is the emotional response in which positive attitude would affect the usage and loyalty status to a company. If the new frozen pizzas are meeting the customers satisfaction, hence new consumers would insist of consuming the pizza by shifting to the regular consumers. In order to benefits the on diet or health conscious consumers, Pizza Pan is designing the light-cheese, single -size and whole meal pizza with adequate nutritious guaranteed on the package. Moreover, the advantages of new frozen pizzas are only to be cooked in just 5 minutes. It would beneficial busy workers who are working around the clocks to be fast and convenient for their time efficiency yet economical for their livings in the rat race world. ? In order to develop a marketing mix for ONE of the products. The marketing mix is primarily made up of four variables and they are 4p’s which is Product, Place, Price, and Promotion. The marketing mix is often described as a method used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market . The type of place channels used by Pizza Pan is the direct channel. The direct channel is successful when there is a very large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Pan uses two different methods of selling its products directly to the market. The first method of place used by Pizza Pan is free delivery as suppliers . The Company would supply their products to wholesalers, retail chains, supermarkets and online but with certain amount of purchase or even small neighborhood grocers for their mass selling. The advantages of using the method are a lower search cost or easy to find for our consumer. Consumers will not have to search the lengths of the earth to find our product. Basically they could find it anywhere. Another method of distribution is for consumers to dine-in especially those who are travelers can go to the highway recreational stands or even conveniences stores like 24 hours Seven-Eleven shop to purchase the fresh from oven frozen pizza. It can mean convenient as quick and take-away products for the travelers eager of reaching the destination. Product Pizza Pan should offer a new product called The Deluxe Plus pizza. The Deluxe Plus is a light-cheese, single-size, whole meal pizza which is the alternative choice for the health-conscious who is on diet with light cheese content pizza along with the current trend that slim is beautiful for female who is likely to consume whole meal foods rather than origin flour foods. This new pizza will have many different competitive advantages. The first competitive advantage of The Deluxe Plus is dietetic food concerned for consumers. The second competitive advantage is the whole meal pizza which is in reasonable price and single-size than any other pizza on the market which is a jumbo pizza. In simple words, it would be a waste for an individual finish the pizza on time. Thus, The Deluxe Plus helps for cost-saving. Another competitive advantage is the Pizza Pan brand name. Pizza Pan has built an international brand name which means quality products. Since Pizza Pan will be introducing The Deluxe Plus customers will automatically think this is a high quality product. The final competitive advantage is that this product will be the special designed pizza to target Malaysian youth. The Deluxe Plus will target young generation or people between the ages of 18 and 48. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. It will be introduced on Rtm1, 2, 3, 8TV channel. During the introduction stage of the product life cycle, Pizza Pan will try to establish a market for the product and persuade early adopters to buy. The Deluxe Plus is expected to begin and declining the purchase intent after one year on the market. Pricing strategy plays an importance role too because it affects both revenue and buyer behavior. The retail pricing strategy allows Pizza Pan to charge a price that is lower than the competition, in order to promote the frequent sales since the market of the demand of suppliers and consumers are elastic. Customers are price sensitive and the quantity demanded will increase significantly as price decline. Therefore, several sales promotions and coupons will be used to lower the price below those competitors. For example, Pizza Pan is offering free pizza on purchase on two pizzas on special occasions like Chinese New Year, Deepavli or Raya holidays etc†¦ The high or low pricing strategy has several advantages. Firstly, pricing strategy will help to segment the market. Different groups of customers are willing to pay different prices for the same product. Pizza Pan is enabling to sell The Deluxe Plus to the consumers who are first-come-firstserve with economical price. Customers will be able to try something new when they purchase The Deluxe Plus and this exciting experience may bring those customers back to purchase other products. The main theme that will be used to promote The Deluxe Plus is youth. Since Life brand of tomato, chili or BBQ sauce is becoming the non-substitute items for Pizza, therefore it will be included in promotions like KFC. The main promotion will be a coupon to purchase The Deluxe Plus and receive a bottle of sauces which includes many favors. The objectives of this promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers; This promotion will be distributed mainly by mail, but also by fliers on college campuses or supermarket malls in order to reach the target market. The Deluxe Plus will be published in the newspapers or magazines that are popular with the target market such as STAR, New Straits Times, Woman weekly, Apartments post box and Seventeen. Although advertisements are not cheap, Pizza Pan is an Australian company who is preparing the financial resources to advertise. The young people will then eat The Deluxe Plus with their favor sauces. There will also the teaser banners will be bought to be displayed on bus stops, lampposts or even the Billboard announcements will be placed wherever on the highways for the travelers to notice it. Thu, the advertisements campaign can create awareness of the new product in the target markets. ? In order to develop appropriate competitive marketing strategies for Pizza Pan, Pizza Pan has tough competitors such as Pizza Hutt, Dominos, Barista, Papa Johns, Subway and many others. Hence, there are several competitive marketing strategies that are developed in order to compete with them. Our main intention is to be overall cost leadership, for offer lowest price to the consumer. We are also planning to practice differentiation by offering products with unique customers benefit or features which is not available from the competitive offerings. For instance the The Deluxe Plus which is a health concern product. We want to create a unique selling proposition that gives a real competitive edge Pizza Pans business growth strategy starts with a strong competitive positioning strategy in the marketplace there will discounts offered as a part of a grand opening campaign. Moreover we should watch on over competitor’s strategies too whatever they apply for their product we could plan for it too. Such as Pizza Hutt is offering buy one get one free so pizza pan could work on that too. Then, product leadership is also another strategy as we aim in leading in frozen pizza In Malaysia. Hence, before leading in we have to enter the new global markets; we also intend to create a local partnership with Malaysian businessman. For example, Pan Pizza that originated from Australian company would identify local partners in Malaysia like share holders in food industries so that it will be easier for them to markets the new variety products in Malaysia. This is because local partners know on how to attract their country people and to bring these products to customers as they can receive a good response. Another marketing strategy would be balancing customers and competitor orientations. In specific, we focus on being market centered company. This actually focuses more on customers development in designing strategy. Whereby strategies that can increase products availability and promotion in existing markets. To enter new global markets, the we would make a sponsorship within targeted countries. For example Pizza Hut is an American restaurant chain International franchise having their store locations in Malaysia and they achieve their goals and objective of their company like sponsoring shirt for English football club or become a part time sponsor of Galaxy M. Thus, we would also sponsor for Malaysian tennis or squash team during tournament. Finally, a small-scale trial can be a good way of testing a marketing strategy without committing to excessive cost. Whereby, a SWOT analysis would be carried out that includes strength, weakness, opportunities, threats. As for strengths, Pizza Pan is known for personal and flexible customers and service, depth industry experience, creative yet practical product designer, the use of highly flexible and efficient utilizing direct customer’s sales and distribution, varied menu items for broad appeal, high/consistent quality, and strong advertising marketing promotion. Then, weaknesses of lack of an established reputation of frozen Pizza in Malaysia, In conclude, promotion methods used by Pizza Pan tend to create product awareness amongst its new consumer in frozen pizza market. As mentioned earlier segment of the market that we have targeted is a very diverse group whereby promotion of the product has to be done in a very diversify style and unique. It is also believed that The Deluxe Plus will bring Pizza Pan a great success by using effective marketing mix strategy which may even consume high cost in its promotional campaigns but, however we strongly believe that, our potential product will cover the cost and gain maximum profit. http://en. wikipedia. org/wiki/Demographics_of_Malaysia http://www. pizzapanonline. com/ http://en. wikipedia. org/wiki/Pizza_Pan http://www. marketingteacher. com/lesson_marketing_mix. htm http://www. markedbyteachers. com/catalogsearch/result/index/? http://in_defense_of_frozen_foods_9907348. html http://www. quickmba. com/marketing/mix/ Uk marketing uni. Kotler keller,(2006),marketing management.

Portfolio Selection Essay Example for Free

Portfolio Selection Essay The modern theory of portfolio has clearly conceptualized the notion of optimal portfolio. According to this theory the investors always try to achieve the highest possible return from their investment in any asset or portfolio of assets while they want to minimize the associated risks. Actually the theory tells about the rational behavior of the investors who always intend to maximize the return from their investment with an acceptable level of risk. (Financial Concepts: The Optimal Portfolio). In 1952 Harry Markowitz first uses such an approach of optimal portfolio selection. His works has showed us that the investors can invest in different portfolio of assets having varying level of risks and returns. In this case first the investors are required to decide on the risks which they are able to handle and then they should diversify their portfolio based upon their decisions. Such an idea given by Harry Markowitz has brought revolution in the theory of financial economics and modernizes the functionalities of investment practice. All these workings of Harry Markowitz have been recognized by giving him the Nobel Prize in Economics in 1990. According to the basic principle of the economics, in the facade of trade-offs all the economic decisions are taken since the scarcity of resources is always there. According to Markowitz, the economic behavior of an investor can always be described by the trade-off between the expected return and the associated risk of investment. An investment decision can not merely be explained by the securities which an investor own, rather it is explained by the mechanism of divisions of the wealth of an investor among different securities. Here comes the portfolio selection problem of an investor. In an article published in March 1952 and through all the subsequent workings, Markowitz has established the linier programming method for developing the algorithm of critical line which can be used to identify the possible portfolio of securities that minimize risk when the level of expected return is given and that maximize return when the level of risk is given. Standard deviation of the actual returns from the expected return is used as the measurement of risk. The portfolio graph of standard deviation in relation to the expected return builds the efficient frontier which then can be used as a trade-off between the expected return and the associated risk. This efficient frontier is a replication of all the diversified portfolios as the portfolio diversification is a tool used to reduce risk. The basic meaning of portfolio diversification is very clear. It tells that a rational investor should not invest all his/her money in a single security, rather the investors must diversify his/her money into different portfolio of securities. To select a portfolio of assets, a mean-variance analysis has been developed by Markowitz. For allocation of assets the technique of mean-variance analysis has been highly applied in the theory of investment over the last decade. The allocation of assets is nothing but the selection of portfolio of assets where the investors invest in a collection of securities rather than in an individual security. Portfolio analysis not only requires the formation of expected return and standard deviation of the assets but also the correlation of returns between each pair of assets of a portfolio. (Kaplan, January, 1998). Beta values of shares or beta coeffecients have been used by the investors for measuring the changes in the relative values of a share. When an investor put his/her money into a portfolio of assets, the beta values also help to assess the associated risks of investments. The beta value is calculated with the help of the historical share price of the assets and market index information. We can get an idea about the previous sensitivity of a stock relative to market by analyzing the beta values. (Share Prices Beta Values, 2010). Findings: The theory of portfolio investment tells about the risk aversion characteristics of the investors. The investors are required to be compensated for holding more risky securities so that they take an additional amount of risk. If risk is higher, the potential return is also higher. The compensation provided to the investors for holding risky assets is known as risk premium. The risk premium of each share is different. When an investor invests in a particular share, the expected earnings of the investor from that share may be higher than the overall market if he/she perceives that the share is more risky. Similarly the expected earnings from a share may be lower than the overall market is the investor perceives that the share is less risky in comparison with the market. Actually the relationship between the return expected from a share and the return expected from the overall market is described by the beat values. The standard index of beta is 1. This implies that in a trading day, if there is a 1% increase in the Australian Security exchange (ASX), a share price with a beta of 1. 5 is expected to increase by 1. 5%. Similarly the performance of the share would become worse if the market index falls. Therefore, if the beta of a share is greater than 1, it implies that the share is more risky and high sensitive than the market index. If the beta of a share is less than one, it implies that the share is less risky and less sensitive than the market index. If beta is equal to 1, it implies that the share is following the market index. (WOW Fastrack Investment Group: Current goal a share portfolio worth $150,000, n. d. ). Analysis: In our analysis we have taken ten companies listed on the ASX. We have considered a time period of six years (1999 to 2004). The historical share price of these 10 companies is taken. We take weekly data for our analysis. Beside these 10 companies we have also considered another company ( Westpack Banking)as standard with which we will measure the movement share prices of these 10 companies. The starting date of the data is 4th January 1999 and the end date of the data is 14th June 2004. Since we have considered weekly data as available, to calculate return of each asset, we transformed the returns into the 52 week average value. Finally we take the 6 years average return of those 52 week average value as the asset means of those 10 shares. We have shown this by the table 1 as follows.

Biological Sciences Task Cells Biology Essay

Biological Sciences Task Cells Biology Essay Cells are grouped to form tissues, and each of them has specialised role. Our body develops from a cell known as the zygote that is the consequences of the fusion of the female ovum (egg cell) and the spermatozoon of the male (germ cell). Single cells are very tiny and cannot be seen with the naked eye. Cell types are distinguished by their dye (colouring) and by their shape and size. Cells consist of plasma membrane within which is number of organelles. Nucleus: it is a small electron particles composed of ribosomal RNA. The nucleus contains our bodys genetic substance that is in the form of large molecules of deoxyribonucleic acid (DNA). There are dozens of DNA molecules called chromosomes. The molecule of DNA is a series of nucleotide molecules known as proteins, and are connected by phosphate-sugar molecules. The nucleotide molecules contain one of the following materials known as bases: adenine (A), thiamine (T), guanine (G), cytosine (C). The bases are in set pattern; an in one chain is matching with T in the other and G with C. In this order of arrangement, each chain is complementary to the other. Every cell has the total match of genes needed to synthesise all the proteins, but majority of cells merely synthesise proteins that are suitable for their functions. It means enzymes can only be produced if the controlling gene is present, and when gene is missing, the linked enzyme is missing and there will be no chemical change. The RNA is responsible for the transfer of information from DNA to the cytoplasm where proteins are synthesised. Genetic information passes from DNA to RNA encouraging protein synthesis. (Anatomy and Physiology, 7th ed, 1990). Cell membrane: it is the most important organelle; it holds and keeps the cell intact. Cell membrane is moveable, and it moves along narrow passage. It is made up of phospholipids bilayers (two molecule layers), and has hydrophilic heads which are soluble in water and hydrophobic tails which are not soluble in water. The head has lipid molecules and a phosphate group (PO4) at the end. The apex and underneath layers of the membrane have stems that are facing each other. It also has proteins of which some are with carbohydrate. The cell membrane has 4 major functions, which are to maintain homeostasis, control the materials that can go in and out of the cell, and hold the cell together. (Cdli.ca, 2010) Cytoplasm: it is the basic substance that fills the cell, a fluid jelly-like substance that is eight percent (8%) water and typically plain in colour. Cytoplasm is also called cytosol (cell substance). It is found within the cell membrane and surrounds the nuclear cover and the cytoplasmic organelles. It is a substance that is made up of molecules and in which all the cells organelles are suspended and held as one by a fatty membrane. Cytoplasm can only be seen through an electron microscope, and it comes into view as a three dimensional lattice protein rich strands called microtrabecular lattice (MTL). It interconnects and holds other hard (solid) structure in the cytoplasm. The cytoplasm helps to move substances and it changes shape as it moves. (sln.fi.edu, 2010). Task 1.2 Explain the structure and function of the main cellular organelles. Nucleus: they are small electron particles that have ribosomal RNA. The RNA is responsible for the transfer of information from DNA to the cytoplasm where proteins are synthesised. Genetic information passes from DNA to RNA encouraging protein synthesis. (Anatomy and Physiology, 7th ed, 1990). Cell membrane: it is a sphere-shaped structure, and it is rich in ribosomal RNA and protein. It surrounds the contents of the cell and controls the flow of materials into and out of the cell. (HUMAN BODY, 2001). Mitochondria: it contains varieties of organelles, e.g, mitochondria and lysosomes. They are found in the cytoplasm and sometimes referred to as the power house of the cell. It produces a material known as adenosine triphosphate (ATP) which carries energy in all cells. (Anatomy and Physiology, 7th ed, 1990), (HUMAN BODY, 2001) Endoplasmic reticulum: it contains DNA and synthesises specialised proteins, e.g., muscle protein and steroid hormones, and it is linked with detoxification (process of removing a toxic substance) of some drugs. Endoplasmic reticulum is dotted with ribosomes, which consist of RNA. It helps to transport substances through the cell. (Anatomy and Physiology, 7th ed, 1990), (HUMAN BODY, 2001) Nucleolus: a tiny structure that is inside the nucleus. It permits the transportation of water-soluble molecules across the nucleus. Golgi complex: a heap of compressed sacs. It receive and process protein, the proteins are made to order and then released at the cell membrane. (HUMAN BODY, 2001) Lysosomes: potent enzymes; they mortify dangerous substances that is in the cell, and also dispose of other unwanted materials and weary organelles. (HUMAN BODY, 2001) Ribosome: they are tiny granular structure, and they play major role in the gathering of proteins. (HUMAN BODY, 2001) Nuclear pores: a membrane bound vesicle; plays a part in cellular digestive system. Task 1.3 Describe the role of nucleic acids in protein synthesis. DNA (deoxyribonucleic acid) is the genetic substance from which chromosomes in cells nucleus are formed, and it controls protein synthesis and inheritance (transmission of genetically controlled characteristics). Protein synthesis begins when the DNA coils provisionally relax at exact points. In the nucleus a doubled strand of DNA temporarily partly untwists. Transcription, which is the copying of the nucleus bases on one strand of DNA, begins to happen. Free bases match with those on DNA; adenine joins with thymine, guanine with cytosine, uracil substitutes thymine and joins with adenine. Forming a strand of messenger RNA. A completed strand of messenger RNA separates from the DNA, which twists back into place. The messenger RNA leaves the nucleus carrying the code for a protein into the cytoplasm. The messenger RNA with its series of codons (units of three nucleotides) for amino acids, attaches to a ribosome and translation starts. Translation, the sequencing of amino acids happens when free tRNA with its anticodon (units of three nucleotides) from the cytoplasm matches up and links to mRNA. When second tRNA joins, a peptide bond links the two amino acids at the ends of tRNA together, starting a peptide chain. The first tRNA separates leaving its amino acid behind. The ribosome moves along the mRNA reading the code. A third tRNA joins and the next amino acid is connected by another peptide bond. The synthesis continues until a stop or termination codon completes the process and the assembled polypeptide or protein is released. (HUMAN BODY, 2001). Task 2.1 Describe the structure and function of the cell membrane. Image of Cell membrane (lamp.tu, 2010). Cell membrane consists of a bilayer (two layers of molecules) of phospholipid (head and two tails) that is surrounded with mobile proteins. The phosphate head of phospholipid is hydrophilic, and the fatty acid tails are hydrophobic. The membrane structure depends on fatty acids molecules (lipids) in other to spread on the water surface. It is only one end of the lipid molecule that is attracted by water and the whole hydrocarbon tail is hydrophobic. The molecules form a monomolecular film on the water surface and scatter as very small droplets (drop of liquid). Fatty acids are able to support a double lipid bilayer when it is paired. Fatty acids in membranes are paired as phospholipids and glycolipids, joining saturated and unsaturated chains. Phospholipids are plentiful in membranes and glycerol, and are usually at the main structure. The fatty acid membrane is the storage place of the cell, it protects its content from dispersing casually, and it also permits control of the internal environment. Two lipid layers adhere to one another, in a double membrane, while it exposes water-soluble heads. Lipid molecules are free to glide in their layer. Common polar groups are ethanolamine, serine and choline. Sphingolipids are phospholipids with serine, their saturated hydrocarbon tails are usually longer and straighter than other membrane lipids, and it allows them cluster into rafts, which floats inside the membrane. Glycolipids are restricted to the external layer of the cell membrane. They are constructed like phospholipids, but the serine substitutes glycerol. Polar sugar chains might extend outside from the glycolipid molecules. Cholesterol straightens membranes by reducing fluidity of lipid. Rafts in particular, are rich in cholesterol. Tiny molecules that are soluble in oils, easily pass through the lipid bilayer, and they are O2 (oxygen) and CO2 (carbon dioxide). The lipid bilayers present a solid barrier to ions and other small molecules. The larger molecules do not have any chance of passing through lipid bilayers. The larger molecules are H+ (hydrogen), Na+ (sodium), K+ (potassium), Mg+ (magnesium), Ca+ (calcium), Cl+ (chlorine) and H2O (water). Membrane proteins has major role in determining what goes in and out of the cell. They detect and bind specified molecules, and then move them through the membrane barrier. About a half of the membrane has protein chains, the amount might be less in nerve cells because the membranes are rich in complex fatty acids. About a third of the cells genetic substance (DNA) codes for membrane proteins show their importance to the cell. Proteins are strings of amino acids, known as polypeptides. They fold into molecular sculptures (three dimensions), which they need in other to perform task that depend on their exact shapes and properties. Some proteins are at one side of the membrane while others go all the way through. Transmembrane protein channels transport specific molecules across the membrane. Majority of transmembrane protein have helical sections with other portions that are exposed on whichever side of the membrane. Helical section might come together to form tunnels. The helices cre ate a wave of contraction that moves ions from one side of the membrane to the other. Tiny ions, like potassium, calcium and sodium vigorously conduct across membranes by ATP-powered pumps. Some protein tunnels depend on gate to control the passive (inactive) flow of water and other polar molecules through the membrane bilayer. Protein chains might cross as beta sheet basket- like channels and allow larger molecules to pass. Protein chains might fasten in an electricity static state inside on leaflet, of the membrane, leaving the active domains to protrude (stick out) from the membrane. Long sugar chains (oligossacharides) attach to the external surface of the membrane proteins and glycolipids to form the glycocalyx. The glycocalyx declare the cells identity to the exterior. Membrane can overwhelm substances from the exterior. Endocytosis (membrane navigation) encloses large objects and drag them into the cell. Other viruses use their own membrane which can combine with the cell mem brane. (John Kyrk, 2010). Task 2.2 Explain the differences between osmosis, diffusion, active transport and bulk transport. Cells move water molecules, food particles, and other substances through the membranes. Things like water pass through easily, and others have to be moved through the channels. Solute; is a substance that dissolve in solvent to formulate solution, and solvent is a substance in which solute is dissolve to make a solution. Example is saltwater, in which salt is the solute, and water is the solvent. Diffusion is the mixing of two substances by random motion of molecules. Molecules move from an area of high concentration, to an area of low concentration. When the molecules spread out equally, diffusion stops, because there is no longer a concentration of gradient (steepness). Concentration gradient, is the difference between the concentration of molecule in one area and the concentration of molecule in an adjacent (beside) area. The system has reached its equilibrium, when the concentration of solute is the same throughout a system. Osmosis is the diffusion of water across a semipermeable (allows some types of things pass through) membrane. Water moves across membrane from a region of high concentration of water, to an area of low concentration of water. Facilitated diffusion is a movement of particles and diffusion across the cell membranes with the help of proteins in the membranes. Particles move down the concentration gradient going from high concentration to low concentration. Facilitated diffusion increases the rate of particles that cross the cell membrane. (biologymad.com, 2010) The process of diffusion, osmosis, and facilitated diffusion, does not need any energy to be used by the cell. The three processes are known as passive transport. The processes by which the cell uses energy to move particles across the membrane, is known as active transport. The cell movement of things from low concentration, to high concentration, is known as active transport, because it needs energy to do so. The cell uses active transport to keep the right balance of sodium and potassium ions in and out of the cell. This balance is vital for muscle contraction, nutrient absorption, and nerve pulse transmission. Bulk transport is for the movement large particles in and out of the cell. During bulk transport, large particles move across cell membrane packed in membrane-bound sacs. Bulk transport is of two types; exocytosis and endocytosis. Exocytosis is to move from inside the cell, to outside the cell. Wastes and cell products are packaged by the Golgi body in sacs known as Golgi vesicles. The vesicles combine with the cell membrane and materials are secreted outside the cell. Endocytosis are materials brought into the cell. Part of the cell membrane surrounds a particle that is outside the cell. The cell pinches a part of its outer membrane to form a new vesicle. When the vesicle is within the cell, it can combine with other organelles or release its contents into cytoplasm. There are two types of endocytosis; the pinocytosis and the phagocytosis. Pinocytosis is when a cell membrane surrounds a droplet of fluid and bring into the cell. Phagocytosis is when a cell engulfs (overwhelm) a solid substance and bring into the cell. Phagocytosis engulfs (surrounds and swallow) and destroys bacteria and other invaders of the body. Hypertonic solution; the concentration of solutes is higher than the concentration of solutes inside the cell, example is potatoes in salt water, water left the cells (diffuses out) and the potatoes became flexible. Hypotonic solution; solutes concentration is lower than the concentration of solutes inside the cell. Water diffuses into the cell, an example, is potatoes in distilled water, the water came into the cells, making the cell to swell and the potatoes becomes rigid Isotonic solution; the concentration of solutes equals the concentration of solutes within the cell. (biologymad.com, 2010) Task 2.3 Give examples of materials exchanged by different methods with a justification in each case. Diffusion: is a very slow process, materials exchanged, are gases oxygen and carbon dioxide. The lungs have high concentration of oxygen (O2) in the air sacs (alveoli), and a low concentration of oxygen in the blood of pulmonary capillaries. Carbon dioxide (CO2) has a low concentration in the alveoli, and a high concentration in the blood of the pulmonary capillaries. Oxygen diffuses from the air to the blood, and carbon dioxide diffuses from the blood to the air. (maexamhelp, 2010). Osmosis: it is where the cells lining the small intestine, absorb water. The exchanged material is salt. Cells take in salts and become more salty, and then water follows the salts into the cell. This process also takes place in kidneys because of its large demand of water. (maexamhelp, 2010) Active transport: nerves and muscle cells have sodium pump. Sodium ions (Na+) continually diffuse into the cell area of smaller concentration. Incoming sodium ions (Na+) are returned outside by the sodium pump. The nerve and muscle cells continually produce ATP to keep their sodium pump working. Another example is the assimilation of glucose and amino acids by the cells. The cells assimilate nutrients from digested food by the use of ATP. (maexamhelp, 2010). Filtration: blood pressure is formed by the pumping of the heart. Blood pressure force plasma and dissolve materials through the capillary membranes into the surrounding tissue spaces. This facilitates the creation of more tissue fluid and is also how cells get glucose, amino acids, and other nutrients. (Maexamhelp, 2010). Phagocytosis and Pinocytosis: cells that are stationary (immobile) receive small molecules that are attached to their membranes. The cells of the kidney tubules reabsorb small proteins by pinocytosis. (maexamhelp, 2010). Task 3.1 Explain the difference between mitosis and meiosis and explain when each occurs. Mitosis and Meiosis are both cells that have tricky division processes. Duplication of DNA occurs in both of them. The difference between mitosis and meiosis is well understood only if we know what the two cell division processes are, and they are as follows: Mitosis is a cell division process that involves eukaryotic cell dividing the chromosomes in two identical set of two daughter nuclei inside its cell nucleus. This is followed by cytokinesis that equally divides the nuclei, cytoplasm, organelles and cell membrane, into two daughter cells. Both mitosis and cytokinesis come together and form the mitotic (M) stage of the cell cycle. This series of events are divided into different stages known as prophase, prometaphase, metaphase, anaphase and telophase. Mitosis happens in different ways and in different species (types). Animals, for example, go through an open mitosis process which involves the breaking down of the nuclear envelope before the chromosomes separate, and the fungi and yeast go through a close mitosis process in which the chromosomes divide inside an intact cell (undamaged cell) nucleus. (buzzle.com, 2010) Meiosis is a reduction division process that halves the number of chromosomes per cell. The DNA in the original cell is duplicated during S-phase of the cell cycle, before it starts. Meiosis separates the identical chromosomes into four haploid (a single set of unpaired chromosomes) gametes. If gametes are produced, the cells will fuse (combine) during fertilisation to produce a new diploid cell (two matched chromosomes sets). Meiosis go through fertilisation in plants. The different stages of meiosis are meiosis l, prophase l, metaphase l, anaphase l, telophase l and ll. Meiosis is needed for sexual reproduction, it occurs in all eukaryotes that reproduce sexually. It does not occur in archaea because they reproduce asexually (no fusion of male and female sex cells gametes). (buzzle.com, 2010) The differences between mitosis and meiosis are as follows: No. Mitosis Meiosis 1 Takes place inside somatic cells. Takes place inside gamete cells. 2 A single division of the mother cell results in two daughter cells. Two divisions of the mother cell results in four meiotic haploid gametes. 3 A mitotic mother cell can either be haploid or diploid. A meiotic mother cell always diploid. 4 The number of chromosomes per nucleus remains the same after division. The meiotic products contain haploid (n) number of chromosomes in contrast to the (2n) number of chromosomes in mother cell. 5 It is preceded by a S-phase in which the amount of DNA is duplicated. In meiosis, only meiosis is preceded by an S-phase. 6 In mitosis, there is no pairing of homologous (similar) chromosomes. During prophase l, complete pairing of all homologous chromosomes take place. 7 There is no exchange of DNA between chromosomes. There is at least one DNA exchange per homologous pair of chromosomes. 8 The centromeres (region joining two parts of chromosome) split during anaphase. The centromeres do separate during anaphase ll, but not during anaphase l. 9 The genotype type of the daughter cells is identical to that of the mother cells. Meiotic products differ in their genotype from the mother cell. 10 After mitosis, each daughter cell has exactly the same DNA strands. After meiosis, each daughter cell has only half of DNA strands. (buzzle.com, 2010) Task 4.1 Explain the need for cellular specialisation in multi-cellular organism. Each human cell has different shape and size that depend on their specialised function. Speed of cells division varies; it is very fast mostly in epithelial cells, and continually replaces itself. However, it is slow or non-existent in a structural complex cell. Specialised cells are: Epithelial cells: they are from the skin, and cover most organ and line hollow cavities. Photoreceptor cell: is a type of light-sensitive cell that is found in the retina of the eye. They are activated by bright light and are responsible for colour perception (interpreting information from senses). (Integrated body, 2010) Red blood cell: a bag of oxygen-carrying haemoglobin molecules. Its biconcave shape allow for maximum oxygen absorption. (Integrated body, 2010) Adipose (fat) cell: its main cells, adipocytes, are bulky (large) and are jam-packed with droplets of lipids (fats), which store energy in case the diet cannot meet requirements. (Integrated body, 2010) Smooth muscle cell: this large, elongated (extended), spindle-shaped cells of smooth muscle are called muscle fibres. Its shape allow for contraction by means of sliding strands of protein within. (Integrated body, 2010) Nerve cell: every cell consist of configuration of short extensions known as dendrites, which is to receive nerve signals, and also has a long wire called axon, which is to send signals to other cells. (Integrated body, 2010) Sperm (egg) cell: every sperm has a head that transport the paternal (fatherly) set of genetic substances. It has a whip-like tail that propels it towards the egg. (Integrated body, 2010) Ovum (egg) cell: they are giant cells and contain the maternal (motherly) complement of genetic material, and energy resources for the first cell divisions that shape early embryo. (Integrated body, 2010) Task 4.2 Describe major tissue types and their functions. Tissues are groups of similar cells that carry out a common function. There are four groups of tissues in our body. They are epithelial, connective, muscle and nerve. Major tissue types and functions, are as follows: (Integrated body, 20100 Areola: a loose connective tissue, half-solid, allows food to pass through, inside has two other connective tissue types. They are yellow elastic and white fibrous with fibrocytes and mast cells that manufacture histamine a protective inflammation and heparin an anti-coagulant. They are mostly found in the body, connecting and supporting other tissues, such as between muscles and supporting blood vessels and nerves. They function as connection and support to other tissues. Adipose: these are fat cells that have fat globules. They are located between muscle fibres, under skin, around kidneys and at back of eyes. Their function is to protect, insulate and act as food reserve. Lymphoid: half (semi) solid tissue, some white fibres, lots of cells, of which majority are lymphocytes and reticular cells. They are found in lymph nodes, thymus gland, spleen, tonsils, appendix, walls, of large intestine and glands of small intestine. They function to form lymphatic system cells and blood cells. Lymphocytes and reticular cells function to control disease. Yellow elastic: this is elastic fibres, and very few cells. They are located in the lung tissue, bronchi and trachea, arteries, stomach, bladder and other stretchy or recoiling organs. They function as tissue enabling great expansion and recoil (shrink back). White fibrous: it is a strongly connective tissue, but not elastic. They are mostly closely packed bundles of collagen fibres. The fibres run in same direction. They form ligaments and periosteum (material making up bones) of bone. They form outer protection of organs, for example, protection of kidneys, brain and muscle fascia. Their function is connection and protection. Bone: it is the hardest structure of the body. It is compact outside and cancellous (not solid) inside. It has 25% water, 30% organic substance, and 45% inorganic salts. It is found in the skeleton. As compact, it functions as dense for strength, support and protection. And as cancellous, it functions as structure bearing and cellular development. Blood: is a fluid connective tissue, it has forty five percent cells, and fifty five percent plasma. It circulates inside cardio vascular system, and cells in cell production location. Its function is to transport food and oxygen to all cells and removal of waste from them. It also fights infection and clot blood. Cartilage: it is firm, tough, solid tissue. It has cells known as chondrocytes, and is of three types. Hyaline; is a blue and white smooth chondrocyte cells grouped together in a solid matrix (medium) and mainly resilient (hard-wearing). It covers parts of bone that form joints. The costal cartilages, parts of larynx, trachea and bronchi. Its role is connection and protection. Yellow elastic cartilage; these are fibres running (flowing) through a solid matrix. It contains fibrocytes and chondrocytes between multi-directional fibres. They are found in the pinna, the external cartilage of the ear, epiglottis, flap which prevents food and liquid entering trachea. It is flexible function. White fibrocartilage; white fibres packed with dense masses (lump). They are tough, a bit flexible, and contain chondrocytes. It is located in intervertebral discs, semi-lunar cartilages, and hip and shoulder sockets. Its function is to absorb shock. Task 4.3 Analyse body systems and assess the interdependence of their functions. The body systems are group of parts that are connected. They include organs and tissues that work together to perform particular functions. The system has separate processes inside the body, and each is dependent on the others. They work together as efficient functioning supportive system. Skeletal system: this is the skeleton, it a solid framework that is moveable and supportive of the body. It is where the rest of the body is built. The bone has a role in the other body systems. It is where white and red blood cells grow to build up a fatty tissue called red marrow. Its essential minerals, such as calcium, are stored in the bone, and to be released when there is shortage. Muscular system: it consist about half of the bodys bulkiness. It works with the skeleton, and its voluntary muscles allow the body to be exact in movements. The involuntary muscles, that comprise the heart muscle and the smooth muscle, are meant to provide the essential power (force) for the working (functioning) of the respiratory, cardiovascular, and the digestive systems. Nervous system: this is the brain, and it is the site of both consciousness and creativity. The brain, through the nerves of the spinal cord and the system of nerves that branch to all other parts of the body, controls all body movement. It also communicates with the endocrine glands and influences the functions of the other body system. Endocrine system: this is the hormones and chemicals that act (take action) on specified tissues, and then affect the bodys interior balance. It is secreted by endocrine glands and other organs. It flows in the blood and other body fluids, and also starts the changes that take place during puberty. Cardiovascular system: its most basic function is pumping blood around the body. It supplies all organs and tissues with oxygenated nutrient blood. It can get use to changes in demand quickly. Waste products are removed during blood circulation. Lymphatic system: it provides very important protection from infectious disease and also prevents malfunctioning of the internal tissues. (JK, 2010) Respiratory system: it is made up of the nose (nasal cavities), which filter inward bound air. Also consists of the pharynx, the larynx, the trachea, the lungs and the air sacs. It is the site of oxygen and carbon dioxide exchange. Digestive system: the work of the digestive system is to reduce large and complex substances to water soluble so that the cell can use them. The process is both physical and chemical. The digestive system is of two parts; the alimentary canal (mouth, anus, throat, oesophagus, stomach), and the small and large intestines. Urinary system: its excretory organs get rid of liquid wastes. The nephrons filter the blood and remove unwanted substances as wastes, and return necessary substances and fluids to the blood. The expelling of urine waste is started by the voluntary relaxing of the sphincter. In the female, the urethra empties in the area between the clitoris and the vagina opening. And in the male, urethra, which is about twenty centimetres long, runs through the penis. Male reproductive system: it is where sperm are produced and contained in the scrotum. The sperm and its fluid are known as semen. The semen is ejaculated into the urethra and penis, and from there, into the females vagina. Female reproductive system: it is about seven to ten centimetres long, receives the sperm from the male. The sperm must reach the uterus. The cilia assist the sperm as they swim up towards the egg. A fertilised egg is formed if a sperm enters the egg, and it is called zygote. The zygote passes through the uterus and becomes attached to its lining. The cells increases and develop into fetus (unborn offspring). (Human Anatomy, 1982). Homeostasis: all of the human bodys systems work together to maintain equilibrium, two of the body systems are very important for the maintenance of homeostasis. They are the nervous and endocrine systems.

The Genius of M.C. Escher Essay -- Biography

The Genius of M.C. Escher Mathematics is the central ingredient in many artworks. While notions of infinity and parallel lines brought â€Å"perspective† to the artistic realm in creating realistic representations of depth and dimension, mathematics has influenced art in a more definite way – by actually becoming art. The introduction of fractal geometry and tessellations as creative works spawned the creation of new and innovative genres of art, which can be exemplified through the works of M.C Escher. Escher’s pieces are among the most recognized works of art today. While visually stimulating and deeply meaningful, his art reflects many ideas of mathematics through geometry, symmetry, and patterns. Maurits Cornelius Escher was born on June 17th, 1898 in Leeuwarden, Netherlands, the son of a civil engineer. A terrible student in high school, young Escher spent much of his free time drawing and sketching. His early interest in art, along with the wishes of his father, influenced his decision to attend the School of Architecture and Decorative Arts in Haarlem. At age 21, however, M.C. dropped out after two years of study to pursue independent work in the arts. Throughout a ten-year period, Escher traveled around Italy sketching impressions. Finding little success and on the verge of poverty, Escher ventured to Spain in the late 1920’s in search of novel inspiration, which he found in the abundant Moorish tilings there. It was also during this time that Escher’s mathematical influences took shape, as he read Polya’s 1924 paper on plane symmetry groups. Despite his mathematical inadequacies, Escher was able to understand and reproduce the 17 plane symmetry groups as described by Polya (M. C. Es... ...y, M.C. Escher’s artworks are among the most widely recognized. His timeless and intriguing pieces drive thousands of admirers to his exhibitions around the world. Incorporating numerous mathematical concepts into his works, he elegantly demonstrated the distinct art and math relationship. Escher died on March 27th, 1972. However, his legacy lives on, along with controversy surrounding the question: was Escher an artist or mathematician? Works Cited â€Å"Escher Centennial Celebration.† [WWW] http://www.iproject.com/escher/escher100.html. 16 October 1999. Goode, Stephen. â€Å"The Artist who Sketched out a Geometry of Imagination.† Insight on the News 23 March 1998: 39. â€Å"M.C. Escher: Artist or Mathematician?† [WWW] http://library.advanced.org/11750. 16 October 1999. â€Å"Totally Tessellated.† [WWW] http://library.advanced.org/16661. 17 October 1999.

Independence in Jane Eyre Essay -- Essays Papers

Jane Eyre Essayindependence Jane Eyre, a novel written by Charlotte Bronte, is about a young girl named Jane that struggles to discover her identity. Jane’s a girl who is â€Å"unhappy, very unhappy†(23). She grows up with relatives that treat her unfairly because her diseased family was not wealthy. Jane’s uncle Mr. Reed had reminded his wife and family to consider Jane as their own, but in contrast she experienced physical abuse by her aunt and cousin John. â€Å"John Reed knocked me down and my aunt shut me up in the red-room...†(23), the abuse that Jane experienced impacted her young soul, but also helped her grow into a stronger person. Unlike her cousins, Jane’s childhood was unpleasant because â€Å"...I have no father or mother, brothers or sister...†(23). Years later, Jane goes to Lowood institution where she succeeds and becomes a school teacher. From there, Jane meets Mr. Rochester who turns out to be the love of her life. Throughout the novel the readers se e a dependent girl transform into an independent young lady that overcomes all her tribulations. Charlotte Bronte allows us to trace Jane‘s character. While at Gateshead, Jane is a dependent young girl learning and yearning to be independent. Jane acknowledges that without Mrs. Reed’s assistance of financial issues and disciplinary actions, she wouldn’t be able to survive. â€Å"Benefactress!...They all called Mrs. Reed my benefactress;†, here Jane declares she knows who's responsible for raising her. Jane’s independency...

Essay --

Tyson Foods Inc. is one of the world’s largest producers and distributors of meat; it produces, distributes, and processes chicken, beef, and pork. It is a Fortune 500 company and one of the most recognizable brands in the meat and poultry industry. There are about 115,000 team members and more than 11,000 independent family farmers around the world. The company sells products to 130 different countries worldwide. Tyson Foods Incorporated (TSN) is publicly traded on the New York Stock Exchange (NYSE) with a closing price of $40.27 per share as of March 7th, 2014 . Major competitors of Tyson Foods include Pilgrim’s Pride Corporation (PPC), Smithfield Foods Inc. (SFD), and Sanderson Farms (SAFM). Tyson’s competitiveness in the industry can be attributed to its price, quality, variety of products offered, brand recognition, availability and convenience of products, and its customer service. Tyson Foods believes that it is the company’s duty to provide safe food for a growing world population. Its own safety chain ensures the foods’ quality. Following closely to the standards of the Public Company Accounting Oversight Board of the United States, the validity of Tyson’s financial statements and form 10-K has been confirmed through the close examination of an external auditor, PricewaterhouseCoopers (PWC).i The auditor’s report that is included in the annual report lends credibility to Tyson Foods Inc. by confirming that their reports give useful (relevant and reliable) information for investors and any other shareholders or stakeholders to the company. Furthermore, PWC scrutinized the internal control over financial reporting to ensure that no weaknesses were present and that an efficient system of control was in place for reporting ... ...ion issuable shares of Class A stock, with 322 million of them currently being issues. This equates to $32 million from the Class A stock. The Class B stock also has 900 million issuable shares, and only 70 million issued, equating for $7 million. Finally, the accumulated comprehensive loss and treasury stock equate for losses of $108 million and $1.02 billion respectively. The annual report or 10-K of a company is a useful source of information for many agents outside of the corporation. Shareholder’s can view the contents of an annual report to get a more comprehensive idea of what the company is built upon. Additionally, annual reports show a company’s progress over the past financial periods and give a detailed breakdown of company investing and operations. The 10-K and all related documents are easily accessible on a company’s website for the public to view. i